||0 of 0 people found the following review helpful.| Required Reading Material|By Golden Bear|As a manager involved with online marketing for the past decade, I often find it difficult to get new employees up to speed on the industry. After all, most of us did not specifically go to school with an emphasis in online marketing. Since many people are coming in with various levels of knowledge, it's crucial that there is consistent|About the Author|Jason Weaver (Madison, WI) | is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of wor
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM
Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach usin...
[PDF.xf24] Manager's Guide to Online Marketing (Brief Case Books) Rating: 4.78 (450 Votes)
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