||0 of 0 people found the following review helpful.| Five Stars|By Angie|Love this topic. Great book as it opens up our minds to the world.|0 of 1 people found the following review helpful.| In-depth critique of corporate CRM|By eabseacliff|I haven't finished reading it yet, but so far it is a very well-written, wonderful examples, thought-provoking, challenging the status-quo||
“”Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, thus tying the fates of charities to the
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting...
[PDF.lt03] Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help Rating: 3.92 (786 Votes)
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You can specify the type of files you want, for your gadget.Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help | Mara Einstein. I was recommended this book by a dear friend of mine.
