||0 of 0 people found the following review helpful.| this book will do you a great deal of good|By IWilliam Stonehill|If you don't have any introduction to marketing at all, this book will do you a great deal of good. Otherwise, it fails to answer the basic question: what is marketing. Marketing is the complex policy making that causes your product to be more visible than competing products, more desirable than competing product|About the Author|
|Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution stra...
[PDF.zn46] The Complete Idiot's Guide to Marketing, 2nd edition Rating: 3.56 (674 Votes)
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You can specify the type of files you want, for your gadget.The Complete Idiot's Guide to Marketing, 2nd edition | Sarah White.Not only was the story interesting, engaging and relatable, it also teaches lessons.
