(Online library) What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales






 | #1031484 in eBooks |  2007-12-27 |  2007-12-27 | File Name: B000Y76RTM


||0 of 0 people found the following review helpful.| Five Stars|By Stephen|Great read!|0 of 0 people found the following review helpful.| When You Change How You Think|By Leanne Hoagland Smith|Using a simple and direct approach supported by equally simple diagrams, Ram Charan explained in his first chapter the problem with sales. He shared how the first salespersons were order t|From Publishers Weekly|Charan (Know-How) skillfully and efficiently offers a tutorial on upgrading the productivity of any size company's sales force. His answer: evolve salespeople from order takers to knowledgeable ambassadors who approach customers ar

From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in

We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in.

More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes...


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