[Library ebook] Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact






 | #617647 in eBooks |  2007-05-09 |  2007-05-09 | File Name: B007H9MFGE


||3 of 3 people found the following review helpful.| The story as a tool to influence|By Frank S. Houle|This book is an excellent resource for anyone who is a public speaker, teacher, leader, or manager. People are strongly influenced and persuaded by stories. The most published book in the world is filled with wonderful stories that have persuaded people to achieve great things and act in great ways. Those stories were likel| | | "...a worthwhile guide[…]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start." | -The Globe and Mail (Toronto) |From

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the us...


[PDF.eu39]  Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
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