||0 of 0 people found the following review helpful.| A Fascinating Look Into the Coca Cola Empire|By Lawrence Maturo|Before reading this I had no idea there even was a Coca Cola empire. I suppose that if you lived in Atlanta, Coke's headquarters, you could not have avoided knowing this; for the rest of us, it's surprising. Now, let me describe what I mean by empire. The head of an empire has absolute power, and the reach of|.com |Coca-Cola has become such a ubiquitous American symbol such that it's often hard to distinguish where mere substance ends (its formula is a secret as closely held as military stealth technology) and its seductively overwhelming marketing begins. But in t
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture
The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civ...
[PDF.cy77] The Real Thing: Truth and Power at the Coca-Cola Company Rating: 3.77 (511 Votes)
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