||||‘Gerard Hastings’ masterful and ground breaking treatise on marketing is nothing short of a map out of the desert leading us all to Jericho. His challenge to the consumptive nature of the developed world and the unveiling of the "big lie", tha
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxym...
[PDF.jw58] The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It Rating: 4.76 (747 Votes)
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You can specify the type of files you want, for your device.The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It | Gerard Hastings. I really enjoyed this book and have already told so many people about it!
