|||-Mr. Carroll and his contributors have... [assembled] serious, scholarly articles on subjects pertinent to corporate reputation in a well-organized, easily accessible reference work. The set should be on the short list for academic libraries supporting busine
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimension...
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