(Free read ebook) Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design (Rotman-UTP Publishing)






 | #840185 in eBooks |  2012-12-15 |  2013-08-08 | File Name: B007VFNDOW


||5 of 5 people found the following review helpful.| A very practical guide on how to use Design Thinking in organizations|By Malte Holm|In "Design Works", Heather Fraser takes us deep into the secrets that have helped big organizations like P&G, Nestlé and so forth, create breakthrough innovation. The book is organized so that the reader will get insight into the methods and tools used to design new products and services| ||Many business books claim to offer practical solutions, this one really does.| (Developing Leaders Issue 9: 2012)|About the Author|Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an

High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth.

How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success?

Design Works is the playbook for putting Business Design – a discipline that integrates design methods and mindsets into strategic...


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