||0 of 0 people found the following review helpful.| Excellent summary of major marketing books|By Anthony Joseph|I use this for my consulting business but it will also be a great help for students of marketing. The books are distilled into their essential teachings and examples. Most summaries are under 20 pages so its the key points only. But if you are in the marketing field it is all you will need to see different bodies of|From Publishers Weekly|As the editor of Soundview Executive Book Summaries, which distills business books into 5,000-word recaps, Murray offers 17 such summaries of marketing books published in the last 15 years. It's arguably a narrow range for the best "of al
Indispensable summaries of the best marketing books of our time
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen...
[PDF.wq26] The Marketing Gurus: Lessons from the Best Marketing Books of All Time Rating: 3.95 (609 Votes)
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