||3 of 3 people found the following review helpful.| Gr-r-reat Mission Statements|By John W. Pearson|Peter Drucker said that a good mission statement should fit on a t-shirt. "Together we will build the world's most extraordinary food company," is the bold mission statement of Campbell Soup Company. Chiquita Brands International, Inc., in part, promises, "We will win the hearts and the smiles of the world's consumers..." Kello|From the Publisher|* A powerful collection of mission statements selected from the most successful businesses and recognizable brands in North America. |* Features a step-by-step guide to developing your own mission statement, including a list of key words. |
Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its succes...
[PDF.jt65] Astonishing Legends 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement Rating: 3.89 (761 Votes)
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