[Free and download] Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
||2 of 2 people found the following review helpful.| Great mix of "Thought Leadership" and "How To"|By R. Logan|Intellectual property (IP) and intellectual asset management (IAM) have become big business - and the message is clear - IP is moving from the legal organization to business strategy.
One only needs to look at the Spring 2012 sale of 925 AOL patents to Microsoft for $1.1 billion to make the case. The reporte||"Everyone who manages IP for a company, a university, or a federal agency, should look at this handbook and the Web site associated with it." (The Federal Lawyer, Nov/Dec 2001)||"A beacon of light for organizations tryin
Julie L. Davis and Suzanne Harrison
Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovati...
[PDF.wr32] Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics) Rating: 4.99 (540 Votes)
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