||2 of 2 people found the following review helpful.| Practical data-based guide to increasing recommendations of your brand|By Robert M. Burnside|I've worked with Paul a number of years and enjoy his honesty and sense of humor. Finished reading Paul's book this weekend - it's a great read - has Paul's voice in it throughout, and has lots of numbers backing up the claims in the book. Some of the many ideas that stood out for me w||"The book is well-written and easy to read. Rand introduces a few new concepts that are easy to implement into any type of marketing. It's a great book for those new to marketing, and it's a good refresher for those that have been in marketing for a while." B
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth
Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to...
[PDF.qo89] Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) Rating: 4.63 (676 Votes)
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You easily download any file type for your device.Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) | Paul M. Rand. I was recommended this book by a dear friend of mine.