||0 of 0 people found the following review helpful.| great read with lots of new ideas and insights about ...|By Customer|great read with lots of new ideas and insights about the new rising consumers. focus on overall concepts not much details about how to implement.||Shortlisted: Marketing Book of the Year 2015 in association with M&SB Marketing & Sales Books 'A typical Rembiszewski product - rumbustious and controversial, but genuine, intelligent and practical.' Sir Martin Sorrell, CEO, WPP 'This book will open your mind
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ‘Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer throu...
[PDF.zc12] From Great to Gone: Why FMCG Companies are Losing the Race for Customers Rating: 3.57 (444 Votes)
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You can specify the type of files you want, for your device.From Great to Gone: Why FMCG Companies are Losing the Race for Customers | Jimmi Rembiszewski.Not only was the story interesting, engaging and relatable, it also teaches lessons.
