||2 of 2 people found the following review helpful.| Storytelling phenomenon explained by Denning|By Greeny|I noticed leaders including short stories in their speeches a lot lately. Also, loads of business books published after The Springboard teach lessons through a story. This is a proven model.
Short stories that illustrate a lesson work because they become part of an organization's culture. Given the way our mi||"One of the more interesting and creative management books of the past few years, The Springboard reflects Denning's strong belief in stories as encapsulated knowledge and his own stories about the World Bank are strongly illustrative of his own passion and k
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
[PDF.of70] The Springboard (KMCI Press) Rating: 4.59 (409 Votes)
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You can specify the type of files you want, for your gadget.The Springboard (KMCI Press) | Stephen Denning. A good, fresh read, highly recommended.
