From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what t...
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You can specify the type of files you want, for your device.Understanding Creative Business: Values, Networks and Innovation | Jim Shorthose, Neil Maycroft. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
