||From the Back Cover|Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering including the reputation of the organization, staff representation, product benefits, and te
Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices.
In Principles of Marketing each part of the marketing process is explored from the value perspective. The book al...
[PDF.om55] Principles of Marketing: A Value-Based Approach Rating: 3.72 (583 Votes)
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You can specify the type of files you want, for your gadget.Principles of Marketing: A Value-Based Approach | From Palgrave Macmillan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
