||0 of 0 people found the following review helpful.| It is of great help for scholars and professionals to grasp the various ...|By Customer|Very detailed and straight forward example on how adding to the vivid discussion between the corporate business and the design world. It is of great help for scholars and professionals to grasp the various implications that encompass organizational cultures and their constituting agents. T||'Design Attitude is a hugely important contribution to our understanding of the value of design. Kamil Michlewski offers a powerful account of design not only as an approach to management and innovation, but as a professional culture and a set of deeply held
Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the...
