||2 of 2 people found the following review helpful.| One of the best books on high tech marketing strategy and tactics|By Angela M. Hey|It's always a challenge when you join a company's marketing department to know exactly what marketing entails. Is it sales support, strategy, promotion or product definition? Frank Prestipino covers a range of marketing activities that are particularly applicable to high tech marketing. Specifi|From the Back Cover||Small steps can create big changes-and even bigger profits. |As the former VP and strategist at Oracle, Frank Prestipino proved firsthand that when a company thinks small and adopts a focused strategy, growth and profitability fo
Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or lengthy management approvals, Prestipino increased Oracle's and other company's customer demand and profitability-without subjecting them to unacceptable risks.
Now, in Getting to Big the Small Way, Prestipino shares his unique approach for using incremental change...
[PDF.ep42] Getting to Big the Small Way Rating: 4.73 (706 Votes)
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You can specify the type of files you want, for your gadget.Getting to Big the Small Way | Frank Prestipino. Which are the reasons I like to read books. Great story by a great author.
