|||`These intriguing surveys of marketing history cover a broad geographic, conceptual, and historic range and should pique curiosities to learn more about the interlinked patterns of trade, marketing, and consumption that have long shaped our world.' - Russell
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.
With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of a...
[PDF.ks49] The Routledge Companion to Marketing History (Routledge Companions in Business, Management and Accounting) Rating: 3.64 (435 Votes)
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