||0 of 0 people found the following review helpful.| A concise summary of the past 20+ years|By maverick|Good for those who want to understand the business strategy, competitive landscape, and governance framework of airlines. A very broad coverage of this industry using aviation languages.
Although it is a bit outdated (e.g. e-commerce vs. mobile), surprisingly IATA is still pursuing some of the agenda such as custo|About the Author|Consultant to the airline industry
The airline industry is currently faced with its longest and deepest crisis to date: many airlines are losing hundred of millions of US dollars, several have collapsed entirely and others have been rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARS epidemic. In addition, the effect of these events has been exacerbated by dynamic and potentially destabi...
[PDF.cf18] The Airline Business Rating: 4.95 (598 Votes)
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