||0 of 0 people found the following review helpful.| Real Luxury: Culture vs cult|By prasanna bhaskar|Perfect read for luxury brand leaders as they struggle in a time when no tried and tested templates seem to work. The authors urge the reader to move away from gimmicks packaged under the label of creativity and innovation, to go back to the basics of craft by addressing the core values of the brand and its values. No formulae|||"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students." |- Yaffa Assouline, Founder and Editor
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
[PDF.bp63] Real Luxury: How Luxury Brands Can Create Value for the Long Term Rating: 3.61 (606 Votes)
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