(Download pdf) New Product Development For Dummies






 | #744511 in eBooks |  2011-02-14 |  2011-02-14 | File Name: B004OC00R8


||0 of 0 people found the following review helpful.| because it is not constrained by the usual like-a-god-style of management books that have no room for saying things like they ar|By Adam Hazdra|As a product manager of a major Czech digital product, I was looking forward to the book for advice on how to make my work structured and smarter. Yes, I indeed turned to the For Dummies series, because it is not constrained by the usu|From the Back Cover|Anticipate the needs of your customers and launch your new product or service successfully | Know the insider secrets, get your products to market, and make money! | Looking to improve your product development process?

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully ...


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