||From the Publisher|Answers important financial questions about company compensation for contributions of technology or trademarks to a licensing or joint venture arrangement. Provides practical tools for evaluating the investment aspects of licensing and joint
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. Now it its third edition, "Intellectual Property: Licensing and Joint Venture Strategies" provides the most up...
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You can specify the type of files you want, for your device.Intellectual Property: Licensing and Joint Venture Profit Strategies | Gordon V. Smith, Russell L. Parr. A good, fresh read, highly recommended.
