||10 of 10 people found the following review helpful.| An essential book for statistical analysts building predictive models for database marketing|By J. Ryan|This is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explains the "why" and the "how" of practical model building. (If you want SAS c
This expert compilation delivers a collection of successful database marketing methodologies for big data. It offers solutions to common problems in the database marketing industry, focusing on the needs of data analysts and data miners. The quantitative techniques described marry traditional statistical methodologies with new machine learning methods. The book examines three concepts in model assessment: traditional decile analysis; precision; and separability. It a...
[PDF.nr42] Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data Rating: 3.81 (506 Votes)
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You can specify the type of files you want, for your device.Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data | Bruce Ratner. A good, fresh read, highly recommended.
