||22 of 22 people found the following review helpful.| A Must Read for Marketing Professionals|By Robert Pinna|When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised. Not only is Direct Marke|From the Back Cover|'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an ex
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
[PDF.op14] Direct Marketing: Strategy, Planning, Execution Rating: 4.67 (514 Votes)
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You easily download any file type for your device.Direct Marketing: Strategy, Planning, Execution | Edward L. Nash. I really enjoyed this book and have already told so many people about it!
